Jotun

As any successful business knows, the key to prosperity is not just attracting new customers, but turning new customers into loyal ones. To that end, Prosoft – IBM’s software distributor in Egypt – has helped Jotun roll out a comprehensive CRM application that uses IBM software and the Lotus Notes database and file system to track customer behavior. The end result is a more satisfied pool of clients that have gained an advantage over their competitors.

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